Toyota - A Supporter of New Zealand
Sailing
Emirates Team New Zealand's
pursuit of excellence, innovation and ultimate success
fits neatly with Toyota's achievement as the countries
number one motor company for the past 14 years. Emirates
Team New Zealand's core values fit perfectly with that
of Toyota New Zealand's, which indeed sparked our initial
sponsorship interest.
Toyota New Zealand is proud
to be an elite sponsor of the 2007 campaign. We enjoy
working together with the other major sponsors and
are dedicated to helping Emirates Team New Zealand
achieve their goal of winning the America's Cup.
Toyota's
historical link to the America's Cup over the past
12 years has provided extensive brand awareness -
keeping the Toyota brand top-of-mind for everyday New
Zealanders. It is great to be able to provide our valued
customer base with the opportunity to experience the
America's Cup, linking in with marketing activity during
the event.
Our Toyota 'Everyday People'
positioning also links well with Emirates Team New
Zealand's objectives to foster a sense of nationalistic
pride - capturing the heart and minds of everyday New
Zealander's. Everyday we are proud to be able to provide
an extensive vehicle range and service to a majority
of these same New Zealanders.
Emirates Team New Zealand's
defending the America's Cup in 2000 did a great job
to promote New Zealand throughout the world, as did
their campaign in 2003. Toyota New Zealand was proud
to have been there and we are proud once again to be
there for the campaign in 2007.
www.toyota.co.nz |
